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Magento CRM Integration

Setting up the Magento E-commerce store and optimizing it for speed and design is only the preliminary phase of development. You must then nurture the customer relationship you have started building and bring in loyalty. You can achieve this by integrating Magento with a CRM, this will give you a holistic view of how the website is performing, analytics to see what areas need addressing, and who to retarget. By personalizing their experience with your online store using a CRM, you can do all of this and more.

Benefits of CRM + Magento

Merging your Magento website with a CRM will provide you with perks to your online store that you can not go without. Once you have a CRM combined with your website, you will be able to store valuable customer information for analysis such as customer behaviour, purchase history, and e-commerce metrics. With each action a customer takes on your Magento website being kept on file in the CRM, it will open an avenue of keeping customer profiles on each of them. Forming this database will allow you to:

  • Optimized Leads, Sales, and Marketing
  • Great Customer Support
  • Form a more personalized customer experience
  • Consolidated Customer Database
  • Marketing Intelligence

Magento Integration with Salesforce

Salesforce is one of the world’s leading CRM platforms and provides a plethora of ways to make use of customer data to better identify trends. By integrating with Salesforce Cloud, any business can perform better by making use of the Sales, Marketing, and Service related features.

Salesforce Sales Cloud will allow you to best make use of the data stored in the system to be used by your sales team to cross-sell, upsell, and retarget those customers. Maintenance of profiles will be done in the cloud, and updates will be automated based on whether a purchase is made by that customer or not. Customized reports are made based on any metric, for the analysis of profiles. Salesforce Marketing Cloud consolidates your Marketing efforts within the CRM. It is a robust solution that will work with emails, social media, or advertising strategies. Create emails with appealing designs from predefined templates as well as record their performance in email campaigns. Maintain customer engagement by creating content so that people keep talking about your brand by tracking your performance and what is working. With Advertising studio, find the perfect slots to advertise in and check where to spend, all on one platform.

Automation is the focal point when it comes to the Salesforce Service Cloud. Use AI-powered chatbots to handle customers while you’re not addressing them directly. All the information on a customer will be displayed in front of you while you are on a call from them. Put all your social media in one place and direct customer questions directly to the support team.

Magento Integration with SugarCRM

Both Magento and SugarCRM are open-source platforms. This lends well to the number of opportunities made present in the world of integrations. There is no more need to use various third-party platforms to increase the functionality of your Magento e-commerce store when you can get it integrated through a Certified SugarCRM Partner like us, exactly to your needs. Order processing, inventory synchronization, and customer issue management. All of these business processes can be smoothened with SugarCRM Integration. Integrating your CRM with Magento will strengthen your understanding of customers and hence manage the online store better. Customer behaviour can be analysed on a smaller scale when your business processes are linked to your CRM.

Work with RT Labs

Besides just Magento, RT Labs is both a SugarCRM and Salesforce Partner with a history of experience. In our work, we have realized the benefits of Magento CRM Integration. With our level of understanding of both types of platforms, we can pay proper attention to the implementation of both together as well. In our integration methodology, we will first secure a backup of your Magento online store before integrating it. Once that is complete our team will remain in contact to go forward with the Magento Customization or any bug fixes without delay. Contact us now for a FREE Business Analysis to commence your Magento CRM Integration.

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What People Say About Us

I have utilised the services of RTLabs for customizations related to a company project. Their team is well equipped with sharp and talented developers. Along with that, the support team is always readily available making sure that any issues are resolved quickly.
Ian HastingsDirector

I have utilised the services of RTLabs for customizations related to a company project. Their team is well equipped with sharp and talented developers. Along with that, the support team is always readily available making sure that any issues are resolved quickly. — Ian Hastings