About the Client
The client, a medical manufacturing company, faced operational inefficiencies due to manual processes and disconnected systems across production and customer management. As demand increased, they needed a more integrated and automated approach to manage orders, track production, and gain visibility into performance. RT Labs partnered with the client to design and implement a CRM-driven platform integrated with production systems, enabling automation, real-time tracking, and AI-powered insights.Challenge
The client’s existing workflows lacked integration and automation, creating bottlenecks across operations: Key challenges included:- Manual Order Tracking: Logistics and order updates were handled manually, causing delays
- Disconnected Systems: No integration between CRM and production workflows
- Limited Real-Time Monitoring: Lack of visibility led to inefficiencies and rework
- Revenue Visibility Gaps: No clear insight into profitability or operational performance
- Scalability Constraints: Systems were not designed to support expansion
Solution
RT Labs delivered a fully integrated CRM and production platform, combining automation, data visibility, and predictive insights.Key Deliverables:
- Customer Portal Development: Enabled digital submissions, real-time tracking, and improved customer interaction
- CRM–Production Integration: Connected Salesforce with internal production systems for seamless data flow
- Workflow Automation: Automated processes from design through manufacturing and delivery
- AI-Powered Analytics: Implemented predictive models for demand forecasting and revenue tracking
- Centralised Data Layer: Created a unified view of operations for better decision-making
Impact
- 50% faster production cycles through automation
- 35% improvement in order processing efficiency
- Enhanced visibility into operations and revenue performance
- Improved customer experience with real-time updates and communication
- Scalable platform supporting expansion into new markets
Results
Through its collaboration with RT Labs, the client achieved:- End-to-end automation of manufacturing workflows
- Real-time integration between CRM and production systems
- Improved forecasting and operational decision-making
- Faster order fulfilment and reduced delays
- A scalable architecture ready for continued growth





