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About us

A B2B software team built for the long term

We are a London consultancy of certified CRM, cloud and commerce specialists helping UK businesses get more from the platforms they already rely on.

18+Years delivering B2B software
200+CRM and commerce projects
4Core platform practices
1 dayTypical response time
Our story

Fourteen years of practical B2B delivery

RT Labs began in 2012 as a specialist SugarCRM consultancy working with UK manufacturers and distributors. Those early projects taught us that most software problems are really process and data problems wearing a technical disguise.

Today we work across CRM, cloud and commerce — but the approach hasn't changed. We start with how your business actually runs, then configure, integrate and extend platforms to match it.

Our clients tend to stay. Many of the businesses we onboarded in our first few years are still with us, now on their third or fourth phase of work.

Our mission

Make enterprise-grade software practical for mid-sized UK businesses: implemented properly, integrated cleanly and supported by people who understand the operation behind it.

Our vision

To be the B2B software partner UK businesses keep for a decade, not a single project.

Values

How we work with clients

Straight answers

We tell you what a platform can and cannot do before you commit budget to it.

Certified expertise

Certified SugarCRM, Salesforce, AWS and Magento consultants — not generalists.

Built to last

Clean, documented implementations your team can own and extend for years.

Long-term partnership

Most of our clients stay with us well beyond their first project.

Timeline

Fourteen years of B2B software delivery

  1. 2012

    RT Labs founded

    Started in London as a specialist SugarCRM consultancy.

  2. 2015

    Plugin suite launched

    Released our first commercial SugarCRM add-ons.

  3. 2018

    Cloud practice

    Added AWS cloud architecture and managed hosting.

  4. 2021

    Commerce practice

    Magento B2B storefronts integrated straight into CRM.

  5. Today

    Full-stack B2B partner

    CRM, cloud, commerce and custom software under one roof.

Team

The people you'll work with

Rashid Tanweer

Managing Director

Leads delivery and platform strategy for enterprise clients.

Sarah Whitfield

Head of CRM

Certified SugarCRM and Salesforce consultant.

Daniel Okoye

Cloud Lead

AWS solutions architect focused on secure, resilient platforms.

Priya Raman

Commerce Lead

Magento specialist building B2B buying experiences.

Next step

Let's talk about your platform

Tell us what you're running today and where you want to be. We'll come back with a practical route to get there.